Napa Valley Noir Turns One

Napa Valley Noir clients toast with a winery owner during a private tasting and lunch at the vintnerโ€™s vineyard estate home in Napa Valley.

Launching a business is always a leap of faith. One year ago, I took that leap with Napa Valley Noir, my luxury concierge company dedicated to curating extraordinary experiences in Wine Country.

What began as a dream in December 2023 to share my love for Napa and Sonoma through storytelling and insider expertise has turned into something more rewarding than I could have imagined when I officially launched on August 28, 2024.

In just twelve months, Iโ€™ve had the privilege of arranging private tastings with winemakers, hosting vineyard lunches with owners, partnering with world-class brands, and showing first-time visitors the magic of Wine Country in ways they never expected. Iโ€™ve curated journeys for clients as close as San Francisco and as far away as France; for women traveling solo to global leaders in their industries. Iโ€™ve dazzled first-timers and introduced hidden gems to longtime aficionados. And on occasion, Iโ€™ve even worked my magic abroadโ€”like opening doors at Argiano in Tuscany, where I once lived.

To celebrate the milestone, I did what I would encourage any of my clients to do: I raised a glass at the breathtaking OVID Napa Valley estate on Pritchard Hill. That moment reminded me why I started Napa Valley Noir in the first placeโ€”to make people feel both at home and transported at the same time.

๐ŸŽฅ I put together a short video that captures just a few of the highlights from this unforgettable first year, culminating with me โ€” glass of wine in hand โ€” in the OVID vineyard on my first anniversary. I invite you to watch it below.

To my clients, collaborators, and friends who believed in me and trusted me with your journeys: thank you. Your support has fueled this adventure and affirmed why I took this leap.

If youโ€™re planning a visit to Napa or Sonomaโ€”whether for a milestone celebration, a girlsโ€™ getaway, or a corporate retreatโ€”Iโ€™d love to bring the Napa Valley Noir touch to your journey. Hereโ€™s to creating unforgettable experiences together. โœจ๐Ÿท

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10 Things I Learned in 10 Years in Napa Valley